I chose to analyze the National Rifle Association website for this post, since it fits the requirement for the exercise and it seems like it would be reasonably easy to decipher in terms of its audience and aims (no pun intended).
The url (http://www.nra.org/) doesn't immediately bring you to the organization website; rather, it is a flash site for NRA news (http://www.nranews.com/). Like the main organization website, it is directed at both NRA members who want to stay up to date with news that is relevant to the NRA as well as non-members who are interested in the NRA. The rhetoric is very pro-firearm, as one would likely imagine.
The main website lists "NRA Top News Stories," "NRA in the Media," and "Legislative Alerts" (punctuated by red capital letters). The navigation bar situated at the top of the screen lists options such as joining the NRA or renewing membership, contributing to the NRA, and "Politics and Legislation." The site is very visually manageable and navigable.
Assuming that the audience is primarily NRA members and those interested in becoming members, the website does a good job of catering to its audience.
In terms of the organization's aim, which is the advancement of shooting sports and the preservation of second amendment rights, the website also does a good job. The website includes lists of NRA-affiliated programs, and the news feed reports any change in the status of the organization or related legislation.
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